With this guide, clubs can learn the essential skills and strategies they need to secure financial support, develop partnerships, and build sustainable funding streams for their club.

 

Sponsorships

Sponsorship from local businesses can be a significant source of funding for clubs. In return, sponsors can increase their brand profile and promote their business to a new audience. This guide will provide a step-by-step approach for clubs to secure sponsorship.

 

• Step 1: Identify Potential Sponsors: The first step is to identify potential sponsors that would be interested in supporting the club. This could be local businesses or organizations that have a connection to the university or the sport. Some possible sponsors could be local gyms, sporting goods stores, or restaurants/hotels.

• Step 2: Research Potential Sponsors: Once potential sponsors have been identified, the next step is to research the sponsor’s interests, goals, and values. This information can help sports clubs tailor their sponsorship proposals to meet the sponsor’s needs. Some information that could be researched includes the sponsor's target audience, marketing strategies, and recent community involvement.
• Step 3: Create a Sponsorship Package: Clubs must contact the Community Engagement Team at hisaactivities.uhi.ac.uk to create and offer a sponsorship package.  The Sports Development Coordinator will help the club determine what it can offer and what it can promise in return. The sponsorship package should include specific details about the club, including its history, performance, and goals. This package should also specify the benefits that the sponsor will receive in return for their investment. Some possible benefits could be sponsorship mentions on social media, logos on team uniforms, and prominent signage at home games.
• Step 4: Reach Out to Potential Sponsors: The next step is to reach out to the potential sponsors and introduce the club and the sponsorship package. This can be done through email, phone calls, or in-person meetings. It is important to be prepared to answer any questions the sponsor may have and adjust the sponsorship package accordingly. Be sure to clarify that the agreement would be with the club rather than with the Students’ Association or with UHI.
• Step 5: Follow Up and Thank the Sponsor: After securing sponsorship, it is essential to maintain a positive relationship with the sponsor. This includes following up regularly to provide updates on the club and reminding sponsors of upcoming events and competitions. It is also important to show appreciation by thanking the sponsor for their support and promoting their products or services to the club's followers.

Funding

There are several grants available for sports teams. Here is a list of some funding opportunities:

• Student Groups grants: https://www.hisa.uhi.ac.uk/student-groups/committees-hub/grants
• Sport Scotland: https://sportscotland.org.uk/funding/
• Local authorities: Check on your local council website for funding available for sports, small groups, and activities.
• Aldi Scottish Sport Fund: https://www.aldi.co.uk/scottishsportfund
• Co-op Local Community Fund: https://causes.coop.co.uk/

Some of these grants may only be open at certain times in the year.

Clubs are not eligible for grants that require registered charity status without prior approval from the CEO of your Students' Association. If you have questions about eligibility, please get in touch with the Community Engagement Team.

 

Fundraising

Fundraising events are an excellent way for clubs to raise the necessary funds they need throughout the year. With proper planning and execution, these events can make your club financially stable and successful. Here are some steps to follow when thinking about holding a fundraising event:

• Step 1: Brainstorm Ideas: Start by creating a list of ideas that can generate funds for your club. Some ideas that you could consider include:
  • Competitions
  • Football cards
  • Bake sales
  • Sponsored runs, walks, bike rides, dance-a-thons
  • Fun runs
  • Raffles or tombolas
  • Quiz nights
  • Tournaments
  • Crowdfunding 
• Step 2: Create a Project Timeline: Plan the timeline of each event, coordinate activities, and set a realistic deadline for each activity. By having a project timeline, you can keep the team focused and make the fundraising process more efficient.
• Step 3: Create a Marketing Plan: Develop a marketing plan to promote your events to maximize attendance and, therefore, funds generated. Here are some ideas to help you get started:
  •  Utilize social media platforms such as Facebook, Twitter, and Instagram to advertise the event.
  • Distribute posters or flyers around campus and other local businesses.
  • Approach local newspapers or radio stations to give your event free exposure.
  • Utilize university groups for cross-promotion.
  • Consider partnering with local restaurants and bars on mutually beneficial promotions.
• Step 4: Work Together as a Team: No fundraising project can be successful without the support of a dedicated team. Identify the core members of your team for each event with specific roles and responsibilities. Encourage all team members to participate in all aspects of the fundraising process, including organising and promoting the event, the set up, and the running of the event itself.
• Step 5: Keep Track of All Finances: Maintain a comprehensive record of all the revenue and expenses incurred throughout the fundraiser event. It will help you track the money coming in from the fundraiser. All funds, expenses and income, must be included on the quarterly reports that you turn into the Community Engagement team.

 

In summary, running a fundraising event for your club requires a good plan and teamwork. Take the time to prepare, promote, and execute your events properly, set a realistic timeline, and track the financial records to ensure your club's financial stability.